As a coach, Tom combines leadership mentoring and business expertise with the deeper support that comes from having been an entrepreneur himself. He is unafraid to go directly to the root of a sticky issue, and productively helps CEOs see issues they are avoiding. He uses his entrepreneurial experience to help brainstorm multiple solutions, often taking different points of view to explore the issue completely. Most importantly, he helps dig into the emotional and social context that underlies the issue, not just the surface content. He then helps clarify and prioritize the possibilities, and holds the CEO accountable for the outcome.